One second you’re fine.
The next? You’re sending a cold “👍🏻”, rage-scrolling, and deleting your WhatsApp photo like it’s personal revenge.

Let’s be honest, removing your profile pic is our version of “I’m not talking to you, but I want you to notice.”

But staring at your phone, waiting for them to notice, only makes it worse.

You overthink. You check their last seen. You type something you’ll absolutely regret.

Enter Ghost Mode.
A feature that turns your impulsive meltdown into a mindful timeout.

Once your profile pic disappears, WhatsApp automatically mutes notifications, blocks messages you might regret, and gives you space to cool off for real.

The campaign shows disappearing profile photos in OOH ads across LATAM, paired with familiar phrases that say everything without saying much.

Because sometimes, going ghost isn’t drama.

It’s self-care.

For the times when you need to disappear for real… it’s time to go Ghost Mode.