Tidal cracked the code on how to make time fly,
no time machine needed.
Now, you don’t just count the time, you experience it in high-quality sound.
Gen Z counts everything.
Steps. Calories. Minutes.
Even when we’re waiting at the station, in line, or on the treadmill.
I’ts like we’re constantly doing mental math, caught up in a culture that tells us every second has to be productive.
But then, someone, maybe a music lover or just someone tired of watching the clock, started measuring time differently.
Not in minutes, but in songs.
And without realizing it, we all started doing the same.
That’s where Tidal comes in… to make it official.
With the Playlist Timer, an interactive and customizable feature, Tidal curates a playlist based on your music taste and the exact time you need to wait.
Whether it’s a five-song train ride or a three-track coffee line, it turns waiting into listening and makes time fly.
You’ll find interactive QR codes in subway stations, restaurants, and gyms—places where waiting feels pretty boring.
Just scan the code and let the music do the math for you.